Taiwan Tourism pitches new travel campaign to San Diego advisors

Taiwan Tourism Administration brought about 30 Southern California travel advisors and industry professionals together in San Diego on Oct. 27 to promote its #100WaysToWonder campaign, cultural experiences and travel incentives. The push aims to win more U.S. leisure and MICE business by making Taiwan easier to package and sell.

Why it matters: - Taiwan Tourism Administration is trying to expand Taiwan's visibility in Southern California, one of its most important U.S. markets. - The campaign is aimed at both leisure travelers and business travelers, including MICE visitors. - The event gave travel advisors new tools to package Taiwan trips with transport, sightseeing and cultural experiences.

What happened: - Taiwan Tourism Administration, through its Los Angeles office, partnered with the ASTA Greater San Diego Chapter for a Taiwan tourism luncheon on Tuesday, Oct. 27, at The Legacy Resort Hotel & Spa in San Diego. - About 30 travel advisors and industry professionals from the Greater San Diego area attended. - The event introduced Taiwan Tourism's #100WaysToWonder campaign. - The campaign highlights six themes: Food, Culture, Nature, LOHAS, Shopping and Romance. - The presentation focused on helping advisors build customized itineraries around client interests.

The details: - The luncheon included a Paiwan Indigenous glass bead bracelet-making workshop. - The activity was paired with an explanation of the cultural meaning of the traditional beads. - The event highlighted the "Return to Taiwan, Double the Good Fortune" promotion for eligible repeat visitors. - The leisure-travel campaign offers opportunities to win travel spending money. - For business travelers, Taiwan Tourism Administration promoted benefits for international MICE visitors. - Those benefits include complimentary three-day Taiwan High Speed Rail passes, Taiwan Tourist Shuttle tickets and Taiwan Tour Bus excursions. - The program also includes additional support for meetings and incentive travel. - China Airlines and STARLUX Airlines participated and highlighted air connections between North America and Taiwan. - My Asia Tours and SITA World Tours presented Taiwan travel products and itinerary options for the U.S. travel trade. - Taiwan Tourism Administration said the event created opportunities for advisors to connect with tourism, airline and tour operator partners.

Between the lines: - Taiwan Tourism Administration is pairing destination marketing with practical sales incentives. - The strategy is designed to help advisors turn Taiwan into an easier sell for both leisure and corporate clients. - The cultural workshop suggests Taiwan is emphasizing authentic, experience-driven travel rather than only standard sightseeing. - Vivian Lin, director of the Taiwan Tourism Administration's Los Angeles office, said Southern California is a key market and that the timing is good for travel advisors to promote Taiwan.

What's next: - Taiwan Tourism Administration plans to keep working with travel advisors, airlines, tour operators and other partners across Southern California and the U.S. - The agency aims to grow Taiwan's visibility and encourage more Americans to visit. - More information about the campaign is available at 100WaysToWonder. - Related files and photos are available at event materials. - More information about Taiwan tourism is available at the official Taiwan Tourism Administration website.

The bottom line: - Taiwan Tourism Administration is using trade outreach, cultural programming and travel perks to push more U.S. advisors to sell Taiwan as a more versatile destination.