Doyield schedules free hotel customer journey webinar for July 27

Doyield will host a free July 27 webinar for independent hoteliers on the hotel customer journey, from discovery to loyalty. The session is part of a three-part summer training series aimed at improving direct bookings, conversion and revenue performance.

Why it matters: - Independent hotels lose bookings at multiple points in the traveler journey, not just at the reservation stage. - Doyield’s session is aimed at showing hoteliers how to improve conversion, direct bookings, loyalty and revenue by managing the full path from discovery to post-stay. - The training is free, which lowers the barrier for smaller operators to access revenue and digital marketing guidance.

What happened: - Doyield, a French revenue management and digital marketing firm for hospitality, is continuing its summer series of free training sessions for independent hoteliers. - The next webinar is scheduled for July 27 and focuses on the hotel customer journey. - The session will cover the path from hotel discovery through post-stay loyalty. - Doyield said registration is open through the webinar sign-up form.

The details: - The webinar will examine visibility, comparison shopping, marketing, Revenue Management, official website performance, mobile performance, direct conversion, retargeting, pre-stay, upsell, on-property experience and loyalty. - Doyield says a traveler may discover a hotel on Google, social media or an OTA, check reviews, compare prices and conditions, visit the official website, then book on the channel that feels simplest and most reassuring. - The company says the booking is only one step in a broader journey where friction can push a guest toward another hotel or an intermediary. - Raphaël Batko, Doyield cofounder, said many hoteliers manage marketing, pricing, websites and loyalty separately even though guests experience them as one journey. - Batko said the goal is to help hotels regain control of each step and create a more coherent and profitable experience. - Batko also said hotels can have strong pricing, a strong website and a quality guest experience and still lose bookings if those pieces do not work together. - Doyield said the training is designed to help hotels identify breaks in the journey and the levers that can improve conversion and the value of each guest.

Between the lines: - The webinar reflects a broader shift in hotel strategy toward treating acquisition, distribution, digital experience and guest retention as one connected system. - For independent hotels, that approach can matter more than for larger chains because a single weak point in the funnel can have an outsized impact on revenue. - The emphasis on direct booking and retargeting suggests Doyield is pushing hotels to reduce reliance on third-party channels.

What's next: - Doyield’s summer training series includes three free sessions. - The first session covered Revenue Management in June. - The August 27, 2026 webinar will focus on hotel distribution and how the main booking channels and tools work. - More information is available on the company’s website and LinkedIn page.

The bottom line: - Doyield is using free summer training to position the customer journey, not just pricing or marketing, as a key driver of hotel revenue.