Travel agency services market seen hitting $668.8B by 2030

The global travel agency services market is projected to rise from $464.91 billion in 2025 to $668.86 billion by 2030, driven by demand for simpler booking, expert planning and more specialized travel. North America led the market in 2025, while adventure and experiential travel is emerging as a key growth driver.

Why it matters: - Travel agency services are benefiting from travelers who want less planning friction and more expert help with increasingly complex trips. - The market’s growth signals durable demand for structured booking, consulting and trip management across leisure and corporate travel. - Adventure and experiential travel is adding demand for specialized planning, safety and access to unique activities.

What happened: - The Business Research Company released a 2026 report on the global travel agency services market. - The market was valued at $464.91 billion in 2025 and is projected to reach $500.22 billion in 2026. - The market is forecast to grow to $668.86 billion by 2030. - The report projects a 7.6% CAGR for 2026 and a 7.5% CAGR through 2030. - North America held the largest share of the market in 2025.

The details: - Travel agency services cover planning, booking and managing travel for individuals and businesses. - The report links growth to rising global travel activity, higher demand for organized bookings, stronger confidence in agency-led planning and the expanding scope of tourism and corporate travel. - The company says the market is also being pushed by a stronger preference for seamless travel management and expert-guided planning. - Premium travel offerings and convenience-oriented support are also supporting expansion. - The report cites growing demand for comprehensive travel management solutions, professional consultation and both domestic and international travel planning. - Adventure travel includes hiking, rafting and cultural tours that emphasize immersive, active experiences. - Travel agencies help design, plan and book those trips while supporting safety and access to exclusive experiences. - In July 2023, the Adventure Travel Trade Association reported that 87% of respondents saw increased international travel demand versus the prior year. - The report covers North America, Asia-Pacific, South East Asia, Western Europe, Eastern Europe, South America, the Middle East and Africa. - The report includes a free sample and the full market report.

Between the lines: - The market’s growth reflects a broader shift toward outsourcing trip complexity to intermediaries rather than handling bookings entirely on their own. - Adventure and experiential travel appears to be pushing agencies toward more customized and higher-value services. - North America’s lead suggests the region remains the most mature market for packaged and managed travel services.

What’s next: - The report expects continued growth as more travelers seek structured booking help and premium, convenience-focused services. - Demand for professional consultation and end-to-end travel management is likely to remain a key driver through 2030. - Broader domestic and international travel planning services should continue to expand as the market grows.